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EA to Bring Back the NBA Live Name with NBA Live 13

Kyrie Irving tweeted that he had an opportunity to play NBA Live 13 today while in Orlando for All Star Weekend. Of note, Irving used the Twitter hashtag #FutureOfBasketball in his tweet which might be a hint as to the slogan for the return of the NBA Live series.

Kotaku followed up with EA Sports directly, asking whether the company will be dropping the NBA Elite name and return to NBA Live. They received the following response:

“This fall we’ll launch an all-new experience that captures the future of basketball with NBA Live 13,” a spokesman said. “More to come soon.”

With EA leaving NBA Elite’s tarnished legacy behind, it will be very interesting to see what the Tiburon studio has done with NBA Live 13 whenever the game’s reveal might be. Share your thoughts on the return of the NBA Live series either in the comments or in this Forum thread.

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Andrew
NLSC
Andrew
February 24, 2012 9:37 am

Seems like a really good move to me. Yes, NBA Live had gained a bad rep over the years, but the NBA Elite brand was completely destroyed by the cancellation and right now, NBA Live has a bit of nostalgia to it. I’m definitely a fan of the announcement.

Uncle Drew
Uncle Drew
February 24, 2012 1:39 pm

I don’t really care if they’re not going to come out with a PC version.

Andrew
NLSC
Andrew
February 24, 2012 3:28 pm
Reply to  Uncle Drew

Given 2K’s success supporting all the platforms, here’s hoping they follow suit.

Uncle Drew
Uncle Drew
February 25, 2012 12:37 am
Reply to  Andrew

You would think so, EA abandoned the PC market after NBA Live 08

Andrew
NLSC
Andrew
February 25, 2012 8:06 am
Reply to  Uncle Drew

They did, though it should be noted that 2K only started supporting it when EA dropped out. Nevertheless, I hope both companies will cater to the PC market this year and beyond. We shall see.