NBA Elite

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NBA Elite (also known as Elite and stylised as NBA ELITE) was intended to be a re-branding and continuation of the NBA Live series of basketball video games produced by EA Sports. NBA Elite 11 was the first game produced under the brand but was ultimately cancelled a week before it was due to be released. Following NBA Elite 11's cancellation, development of the series has moved from EA Canada to EA Tiburon. On February 23rd 2012, EA Sports confirmed that they will be returning to the NBA Live branding for their 2013 season release.

Games in the series

NBA Elite 11 logo

NBA Elite 11 was set to be the first game released under the new brand name but was confirmed as being cancelled on November 2nd 2010, following a poor reception to the demo. EA Sports have confirmed a return to the NBA Live brand beginning with NBA Live 13.

Predecessors under the NBA Live brand

NBA Elite

Future Games & Return to NBA Live

Name change

"What is Elite?" promotional image

News of the re-branding of the NBA Live franchise was broken in the July 2010 issue of the Official Xbox Live Magazine. EA Sports confirmed the re-branding on June 2nd 2010, after previously teasing the name change with promotional images on their official pages with mention of the word "Elite". Following the cancellation of NBA Elite 11, EA Sports has elected to wait until the 2012/2013 season to relaunch the series, returning to the NBA Live branding with NBA Live 13. Development of the series has moved from EA Canada to EA Tiburon, the studio that produces Madden.

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