Menu
Home | Tag: 2K Sports

Tag Archives: 2K Sports

NLSC Podcast #506: Slogans, Lawsuits, & Not Feeling Zen

NLSC Podcast Logo

From courtside of the virtual hardwood, it’s Episode #506 of the NLSC Podcast!

A class action lawsuit is accusing Take-Two of theft, specifically in regards to NBA 2K’s predatory practices. In particular, it notes the loss of VC balance when the servers are shut down after 27 months. While we aren’t lawyers, we certainly do have some thoughts on the situation, as does the community! We also discuss the use of Cronus Zen controllers, and other methods of cheating in NBA 2K online. After all, as much as a technical fix is in order, there are other contributing factors that must be addressed. Meanwhile, comments on our YouTube channel have proven that people have some interesting interpretations of EA Sports’ famous slogan.

To get involved with the mailbag or to provide any feedback on the show, hit us up in the comments, reach out on social media, or post here in the NLSC Forum! For more information on the NLSC Podcast including episode guides, check out this page in our Wiki. You can also find the show on our YouTube channel, along with the rest of our video content. As always, thanks for tuning in, and go get buckets!

The Friday Five: 5 Reasons NBA 2K Has a Virtual Monopoly

The Friday Five: 5 Reasons NBA 2K Has a Virtual Monopoly

Welcome to another edition of The Friday Five! Every Friday I cover a topic related to basketball gaming, either as a list of five items, or a Top 5 countdown. The topics for these lists and countdowns include everything from fun facts and recollections to commentary and critique. This week’s Five is a list of five reasons that NBA 2K now has a virtual monopoly over the virtual hardwood.

We’re fortunate that the NBA hasn’t followed the NFL’s example of offering video game developers and publishers exclusive rights to their license. In theory, we could still see an array of licensed NBA video games from a variety of companies, since there’s nothing legally preventing them from throwing their hat into the ring. Of course, in terms of feasibility and practicality, it’s not so simple. NBA 2K has set a high bar that sim basketball games are expected to clear and raise, meaning the NBA license alone won’t allow alternative titles to compete.

Since no one else is taking a chance on competing with NBA 2K, they have a virtual monopoly when it comes to basketball video games. Sure, there have been a handful of NBA Live games over the past decade – though none since 2018 – as well as two NBA Playgrounds titles. We’ve also seen some indie hoops games that don’t use the NBA license, including the outstanding Basketball Classics. However, NBA 2K is the only Big Name™ in basketball gaming, and the lack of alternatives and competition is essentially a monopoly. How did we get to this point? Here are five reasons that NBA 2K was able to establish a monopoly, with a little help from its one-time competitors.

Read More »

Monday Tip-Off: A Failure to Communicate

Monday Tip-Off: A Failure to Communicate

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Join me as I begin the week here at the NLSC with my opinions and commentary on basketball gaming topics, as well as tales of the fun I’ve been having on the virtual hardwood. This week, I’m tipping things off with some reflections on 2K and their failure to communicate.

Social media has granted us more access to brands than ever before. Whether it’s getting in touch when there’s a problem, or staying up to date on new products and services, it’s as simple as following an official account. The way that we interact with brands is a reflection of online discourse in general, running the gamut of friendliness and respectfulness. It’s why I’ll always advocate for constructive feedback and not stooping to the level of personal attacks. Of course, I also understand feeling so frustrated that your words end up being terser than you perhaps intended.

How about the way that brands interact with us? While many official social media accounts stick to professional, PR-friendly posts and replies, some brands have developed a reputation for being provocative. The official Wendy’s account has built an online brand of sass, poking fun at its competitors and involving itself in trending topics with an assortment of zingers. Other accounts have followed their lead, with mixed results. After all, a corporation jumping on memes is often a “How do you do, fellow kids” moment. Even if it’s not, it can come across as tone-deaf, particularly when a company like 2K has demonstrated a failure to communicate with respect.

Read More »

The Friday Five: 5 Cover Players That Won Titles The Same Year

The Friday Five: 5 Cover Players That Won Titles The Same Year

Welcome to another edition of The Friday Five! Every Friday I cover a topic related to basketball gaming, either as a list of five items, or a Top 5 countdown. The topics for these lists and countdowns include everything from fun facts and recollections to commentary and critique. This week’s Five is a list of five cover players that won NBA titles in the same season their game came out.

Last week, I listed five players who graced video game covers in the same year that they made the NBA Finals. More specifically, I was referring to players who made the Finals, but were ultimately the runners-up. Obviously, cover players who won titles while being the face of a game technically qualify as examples for last week’s list as well. However, I did want to draw a distinction between the cover players who “only” made it to the Finals that same year, and those who actually won titles. While both are accomplishments and interesting trivia, the latter is naturally rather more special.

To that end, the number of cover players that won titles in the same year is smaller than the already select group of names who made the Finals while being the face of NBA Live, NBA 2K, or another title. As I noted last week, publishers like EA and 2K are no doubt more interested in a player’s popularity and marketability than whether they’ll be in the Finals, or NBA Champions. I have no doubt that they’re happy when it does occur, but given that it’s a gamble even if they ink a deal with a player from a contender, it’s a bonus boost to the brand at the end of the day. NBA Champion cover players are something that a handful of titles can boast however, including these five.

Read More »

Monday Tip-Off: The Community, Or The Wrong Parts of It?

Monday Tip-Off: The Community, Or The Wrong Parts of It?

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Join me as I begin the week here at the NLSC with my opinions and commentary on basketball gaming topics, as well as tales of the fun I’ve been having on the virtual hardwood. This week, I’m tipping things off with some thoughts on blaming the entire basketball gaming community for changes and additions that only a vocal minority asked for.

Even though everyone in the basketball gaming community shares a common passion, we’re not always on the same page. We’re divided along several lines: mode of choice, online or offline gaming, ideal controls and mechanics, how much realism the games should have, and so on. This makes it impossible for anyone to speak on behalf of the entire community, and no one person’s vision alone is right for basketball gaming. In turn, developers have many voices to listen to – some offering up conflicting feedback – and so are guaranteed to disappoint a contingent of the fanbase with certain choices.

While we collectively understand that, in our disappointment and indeed our outrage, it’s difficult to accept. When we’re disappointed and angry – whether it’s about video games or anything in life – we want to lay blame. We point the finger at developers, the suits, and even ourselves. In all three cases, that blame isn’t entirely misplaced. However, when it comes to blaming ourselves, we’re talking about a much larger group; a group that has less control than the other two, and is less likely to be wholly in agreement. As such, when we blame what we see as an undesirable aspect of NBA 2K on the community, we’re often pointing the finger at the wrong parts of it.

Read More »

Monday Tip-Off: Goodwill Goes Both Ways

Monday Tip-Off: Goodwill Goes Both Ways

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with some frank thoughts on how goodwill goes both ways when it comes to basketball gamers, and basketball video game developers.

It’s neither a stretch nor a startling revelation that the relationship between the NBA 2K developers and NBA 2K gamers is not as cordial as it once was. There was a time when 2K was the darling of basketball gaming. While EA Sports failed to deliver with NBA Live, Visual Concepts was going from strength to strength with NBA 2K. They listened, they innovated, and their hard work paid off. NBA Live was no longer in the picture, and while that was a sad outcome in many ways, the superior hoops game had conquered the market. Unlike Madden, they did it through quality, not exclusitivity.

Such a track record of excellence and gamer satisfaction fosters trust and goodwill in the brand. That’s not to say that the product was always perfect, because no game is. The quality was consistently impressive though, and the developer blogs during the preview seasons felt trustworthy because the games seemingly always delivered. In recent years, however, that trust and goodwill has diminished. For our part, we’re an angrier fanbase that as a whole, doesn’t always engage as politely as we should. We have reasons to be upset and our terseness is understandable, but I also sympathise with the devs’ frustration. Goodwill is vital in this relationship, and it goes both ways.

Read More »

Wayback Wednesday: NBA Action 98 Retrospective

Wayback Wednesday: NBA Action 98 Retrospective

This is Wayback Wednesday, your midweek blast from the past! In this feature, we dig into the archives, look back at the history of basketball gaming, and indulge in some nostalgia. Check in every Wednesday for retrospectives and other features on older versions of NBA Live, NBA 2K, and old school basketball video games in general. You’ll also find old NLSC editorials re-published with added commentary, and other flashback content. This week, I’m taking a look back at NBA Action 98, also released under the name NBA Fastbreak ’98.

Back in the days when demo CD-ROMs were still a thing, I happened to get my hands on a collection titled Sportz Crazy 2. Released by Sprint Software circa 1997, it featured over twenty sports game demos, in addition to a bunch of Windows 95 tools (including Internet Explorer 4!). As you might expect, my attention was immediately drawn to the basketball games, one of which was Slam ‘N Jam. The other was NBA Action 98, a game published by Sega Sports that was also available on the Saturn. NBA Fastbreak ’98 was the title given to the PlayStation version.

Both titles may be unfamiliar to younger basketball gamers, but the game stands as a significant release, being the forerunner to the NBA 2K series. It went head to head with NBA Live 98, and while EA Sports’ title was better across the board, NBA Action 98/NBA Fastbreak ’98 displayed many of the traits and the attention to detail that would eventually make NBA 2K the premier brand in sim-oriented basketball games. I’ve since picked up the full versions of both NBA Action 98 and NBA Fastbreak ’98, so let’s take a look back…way back…

Read More »

Monday Tip-Off: The Preview Season Sucks (And It Won’t Change)

Monday Tip-Off: The Preview Season Sucks (And It Won't Change)

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with some candid thoughts about the preview season these days: it sucks, and nothing will change in that regard.

Yeah, I said it. I suppose I could’ve said it more eloquently. I could have said that the preview season has become a monumental annual disappointment. It would be more poetic to say that the preview season was once more like a succulent banquet that we couldn’t wait to feast upon, but is now an unappetising meal that leaves us wanting so much more. There’s a multitude of flowery adjectives and colourful similes that I could use to make my point here, but sometimes, blunter is better. And to be blunt, the preview season for basketball games now sucks.

It’s been that way for a while, but it feels as though it’s plumbing new depths. We’re less than a month away from the release of NBA 2K22, and there’s been barely any news, and seemingly even less excitement and hype. Granted, there are things in the world that are more important than a basketball video game, but that’s always been the case, and escapism is a prized commodity right now. Unfortunately, a combination of relative silence and growing frustration within the basketball gaming community has turned what was once an exciting part of the year into a dull march to the release date. I hate that many of us have become so cynical and unenthused, but it’s not our fault.

Read More »

Monday Tip-Off: Commercials on the Virtual Hardwood

Monday Tip-Off: Commercials on the Virtual Hardwood

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with some thoughts on the matter of basketball games featuring commercials.

It’s fair to say that we have mixed feelings about advertising. While we do understand that it’s a necessary part of running a business and that commercials support things we like, we find them annoying. The appeal of recording TV – either through DVR now or VCR back in the day – and watching it later instead of live, is that we can skip the ads. We consider ads intrusive, yet memorable ones become part of pop culture. One only has to look at the Super Bowl commercials and their popularity. And of course, product placement also draws scorn, as does sponsored content.

Like it or not, advertising is everywhere, and it looks like it’s coming to video games, too. Well, that’s not entirely accurate. While various developers including EA have recently signed deals with an in-game advertising platform named playerWON that will allow them to place ads in their games and incentivise gamers to watch them by offering rewards, it’s not the first time we’ve seen this mobile gaming model in Triple-A titles. That’s not to say that I approve. Like most gamers I’m sure, I rolled my eyes and grumbled at the news. It did get me thinking about the history of commercials in basketball gaming though, and previous attempts to advertise on the virtual hardwood.

Read More »

NLSC Podcast #368: You Say Ancient, We Say Classic

NLSC Podcast Logo

Episode #368 of the NLSC Podcast is out now! Derek (aka Dee4Three) and I are your hosts for this weekly podcast that’s all about basketball gaming.

Picking up some extra copies of NBA 2K12 has revealed some interesting details, but we’re still searching for answers about a possible limited edition cover. Meanwhile, comments on a recent YouTube video underscore how NBA 2K21 Next Gen wasn’t the leap that many gamers were hoping for. Speaking of NBA 2K’s future, we discuss Visual Concepts’ recent acquisition of HookBang, and what it means for the series. We also have some thoughts on remarks from Sony’s Jim Ryan regarding backwards compatibility, and his dismissal of classic games as unplayable. In this week’s mailbag, we’re building our own arcade basketball game based on one of three classic titles, and recalling our experiences with Sony’s NBA series.

Join in the conversation in the comments below, or here in the Forum! Additionally, feel free to hit us up with any feedback on the episode, as well as mailbag questions and topic suggestions for future shows. For more information on the NLSC Podcast including episode guides, check out this page in our Wiki. The show also comes out on our YouTube channel, so be sure to subscribe for future episodes and other video content.

NBA 2K Developers Taking Roles At EA Sports

NBA 2K Developers Taking Roles At EA Sports

I’ve always been a bit leery about reporting on personnel moves at EA Sports and Visual Concepts, but today has brought some significant news regarding two now-former NBA 2K developers. Gameplay producer Scott O’Gallagher and senior producer Rob Jones have taken their talents to EA Sports, in as yet unannounced roles.

OG Tweeted out a short clip revealing his move, and his Twitter bio has been updated to include the title Creative Director at EA Sports. Presumably he’ll be working on NBA Live, but that hasn’t been officially confirmed. As reported by Operation Sports, Jones took on a senior producer role at EA three months ago, and has recently updated his Twitter handle to remove references to 2K.

Once again, presumably the former NBA 2K developers will now be working on NBA Live, which is set to miss its second straight season. Rob Jones was a long-time member of the NBA 2K team, while Scott O’Gallagher joined the team for NBA 2K15, after previously working for EA Sports on NBA Live 14. It would seem unusual to bring them in to work on other franchises, though again, there’s been no official word on their roles at EA.

If we’re to assume they’ve been brought in to work on NBA Live, then that’s certainly promising news. It suggests that NBA Live is far from permanently canned, and that EA are looking to invest in its future by rebuilding the development team with people who had prominent roles with the highly successful NBA 2K series. There’s not much else to go on right now, but if any further developments present themselves, we’ll be sure to cover them in due course. In any case, congratulations to Scott and Rob on their new gigs! Feel free to share your thoughts in the comments below, and join in the discussion here in the Forum.

Monday Tip-Off: Basketball Gaming Belongs to Suits

Monday Tip-Off: Basketball Gaming Belongs to Suits

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with some thoughts on the rather dismal realisation that basketball gaming belongs to the suits.

I know I said that many things aren’t worth an angry rant, but this isn’t going to be an angry rant. I’m feeling a certain amount of exasperation and pessimism, yes, but I’m trying to remain calm and not rage for the sake of it. As a new generation looms, many of us are wondering what it means for basketball gaming. The genre has already come a long way – a few backwards steps not withstanding – and it remains to be seen what can be accomplished with the added power of the forthcoming consoles. The problem is that that kind of innovation doesn’t appear to be the focus.

Perhaps that’s a harsh and unfair assertion, given that we’re nearing the end of the current generation. We couldn’t have imagined some of the things that we’ve seen over the past seven years, when the previous generation was seemingly tapped out after producing some outstanding basketball games. However, the difference this time around is that gaming has changed. Games are designed with recurrent spending in mind, and microtransactions are no longer just for free-to-play titles. Quality seems secondary to pushy recurrent revenue mechanics; a trend that’s highly unlikely to end anytime soon. It’s clear that the suits control the destiny of hoops games.

Read More »

Monday Tip-Off: Putting the 2K in NBA 2K Playgrounds 2

Victory in NBA 2K Playgrounds 2

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with a look at how partnering with 2K has impacted the NBA Playgrounds series, both positively and negatively.

Since its release last October, our coverage of NBA 2K Playgrounds 2 has been fairly light. I must admit to missing a few bulletins regarding official patches, something I’ve tried to remedy recently. One of the main reasons that our coverage has been so lax is that our community hasn’t really taken to the game. There was some support of the first NBA Playgrounds a couple of years ago, especially when we heard that it would be available for PC as well as consoles, but since then, there hasn’t been much enthusiasm around these parts. The lack of modding probably doesn’t help.

It’s unfortunate, as NBA 2K Playgrounds 2 has made some pleasing improvements on its predecessor. It has its shortcomings, but overall, it’s a very solid arcade basketball game. The partnership between Saber Interactive and 2K has helped the game attain a higher profile, and also facilitated new content and features that are most welcome. At the same time, however, there have been some changes that definitely feel as though they’ve been influenced by the larger company. These changes incorporate some of the worst parts of recent NBA 2K titles, and are thus disappointing to see. Let’s go over some of the best and worst aspects of NBA Playgrounds joining the 2K family.

Read More »

Pink Diamonds Aren’t Forever: 2K’s Latest PR Blunder

Redeeming Locker Code for Pink Diamond LeBron James (NBA 2K19 MyTEAM)

It’s the holidays; I shouldn’t be writing a negative or critical article. As we wind down 2018, I wanted to focus on having fun with basketball video games, reflect on the year that was, and then get back to critique and heavier topics in the New Year. Sadly, we have a controversy on our hands. In case you missed the drama, a Locker Code for a Pink Diamond LeBron James got out into the wild on Christmas Day. Naturally, a lot of MyTEAM gamers were quick to snap it up, bolstering their collection with a card that most of us probably wouldn’t ever get our hands on otherwise. It was, if you’ll excuse my tongue-in-cheek usage of a clichéd phrase, a Christmas miracle.

And then, 2K went Ebenezer Scrooge on MyTEAM gamers. After the code had been in the wild for several hours, its reward changed to a LeBron James Free Agent card. The worst was yet to come however, as gamers discovered that the original card had been removed from their collection entirely. Some logged on to discover it was gone, while the more unlucky gamers had it stripped from their lineup as they were using it, resulting in wins counting as losses and other rewards going missing. It would seem that the Pink Diamond wasn’t meant to be released, but its removal has led to another PR blunder for 2K Sports, when they could’ve spread some Christmas cheer.

Read More »

Monday Tip-Off: Goodwill, Greed, and NBA 2K18

The Neighborhood in NBA 2K18

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with some thoughts on the current controversies surrounding NBA 2K18, and the goodwill that Visual Concepts has lost.

I’ll admit that there’s a part of me that doesn’t want to write this column. I’ve already discussed the matter in Episode #223 of the NLSC Podcast and in the NLSC Forum, and I’d rather not sound like a broken record. Furthermore, it’s all too easy to come across like a hater, gleefully indulging in some opportunistic bashing simply because there’s a controversial issue that’s a hot topic at the moment. However, it is a big deal, and it’s something that we basketball gamers shouldn’t let slide. I am of course referring to the aggressive implementation of Virtual Currency in NBA 2K18.

By now, if you haven’t played NBA 2K18 and felt the sting of VC gouging, you’ve no doubt heard other basketball gamers expressing their outrage. Perhaps you’ve even read about 2K reaching out to a site that published a negative review, asking them to reconsider their score. These are disturbing and disheartening practices for a company that is the brand leader, with a vast majority of the market share. As a game, NBA 2K has gone from strength to strength in many aspects, stepping up to deliver great experiences on the virtual hardwood as the NBA Live series has faltered. That’s earned them the adoration of gamers, but right now, that goodwill lies in ruins.

Read More »