This is Wayback Wednesday, your midweek blast from the past! In this feature, we dig into the archives, look back at the history of basketball gaming, and indulge in some nostalgia. Check in every Wednesday for retrospectives and other features on older versions of NBA Live, NBA 2K, and old school basketball video games in general. You’ll also find old NLSC editorials re-published with added commentary, and other flashback content. This week, I’m taking a look back at the promotion that put Jay-Z in NBA Live 07.
I’m sure that Jay-Z needs no introduction for basically everyone reading this. As a rapper, producer, and record executive, he’s considered one of the best and most influential names in his genre. He’s also proven himself to be a highly successful businessman, and as of 2019, is a billionaire. On top of that, he’s married to Beyoncé, making him half of one of the most prominent power couples in the entertainment industry. Again, this is all widely known, as is Jay-Z’s love of basketball and his involvement with the sport, as he formerly owned a stake in the Brooklyn Nets.
What you may not know is that Jay-Z has an interesting history with basketball video games. His songs have been featured on various soundtracks, and of course he was an executive producer on NBA 2K13 – a topic I’m sure I’ll discuss in a future Wayback Wednesday feature – but he was also playable in NBA Live 07. JaoSming covered this noteworthy appearance several years ago, but it’s a piece of basketball gaming trivia that still tends to be overlooked. With that in mind, let’s take a look back…way back…
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