We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with a few thoughts on how getting back to basics with NBA 2K19 would be a great move after the controversy and dissatisfaction that surrounded NBA 2K18.
For years, NBA 2K has been the dominant brand in basketball gaming. It started with EA Sports’ misfire when NBA Live 06 was released on Xbox 360, devoid of Dynasty Mode and generally being a rough transition to the next generation. As NBA Live continued to struggle, NBA 2K stayed the course and went from strength to strength, garnering higher ratings from reviewers and eventually becoming the top-selling NBA game when NBA 2K9 outsold NBA Live 09. The series has continued to innovate and receive praise from gamers and gaming publications alike, setting sales records and expanding its brand with its own weekly TV show, and now an eSports league.
And yet, despite all its success, the brand doesn’t feel as untouchable as it once did. NBA 2K18 received an unprecedented amount of backlash over its greedy and anti-consumer approach to microtransactions, which greatly affected some of its most popular modes. Beyond that controversy, a lot of gamers felt that the game had simply taken a few steps backwards with a new motion system that didn’t seem quite ready, AI that didn’t feel as smart or realistic, and rosters that were riddled with problems. While 2K’s strategies for “recurrent revenue” obviously won’t be going anywhere, I’d suggest that NBA 2K19 could otherwise really benefit from going back to basics.