We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with a few thoughts on the early weeks of the NBA 2K League, and some of the harsh realities that the venture is facing.
To say that the NBA 2K League has received an overwhelmingly cold reception is an understatement. Sure, there are people streaming the games, catching the highlight reels, and generally enjoying the League. However, a lot of people have had some harsh words for it, too. Posts about the League on the official NBA 2K social media accounts are often derisive and insulting. Similarly, when the NBA’s official accounts post about the League, the responses are often downright hostile. Although there is support for the NBA 2K League, the detractors are much, much louder.
Furthermore, while the NBA 2K League has found an audience, it’s not a particularly big one given the overall strength of the NBA 2K brand. Pastapadre has been keeping tabs on the viewership numbers, which have sunk as low as 2000 viewers on a night when there were no real NBA games to compete with. Although it’s still early days, and 2K likely anticipated some teething problems in the inaugural season, there are plenty of discouraging signs moving forward. The harsh reality of the situation is that no matter how successful NBA 2K may be, the NBA 2K League may simply have too many things stacked against it to succeed.