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CourtQ is a key feature of NBA Live 14 and a core part of its engine. It has been described as the "brain" of the game, utilising more than 70 unique statistics and tendencies to power the artificial intelligence of every single player on the court. Through EA Sports' partnership with Synergy Sports, the game will utilise the same data that is used by all 30 NBA teams.

Much like its predecessor, Dynamic DNA, CourtQ will account for player development and streaks, with data updated through every real NBA game. New data will be pushed through within an hour of each game concluding.