GameFace HD is a function that allows gamers to scan their faces into NBA Live, for use with their Rising Star player. It was introduced in NBA Live 16, and is a continuation of the Game Face concept.
Unlike the old Game Face function, GameFace HD does not involve uploading a photograph to EA's website. Instead, it makes use of a companion app that allows gamers to scan their faces with the cameras of supported Android and iOS mobile devices. It is a simplified version of the face scanning technology that is now used to capture real player faces, and render them in-game.