Momentum refers to two different aspects of NBA Live: player momentum and game momentum.
Player momentum is an aspect of the game that is intended to give the virtual players a physical presence. The concept attempts to emulate realistic human movement by not allowing players running at full sprint to come to an immediate stop. The Xbox 360 and Playstation 3 versions of NBA Live have expanded this concept with the use of Foot Planting Technology.
As a team gains momentum, a momentum bar consisting of red dashes will be briefly displayed near the scoreboard underneath the team's logo. A greater number of red dashes indicates that the momentum is firmly in the team's favour. Although momentum does not grant a team superhuman abilities it does provide them with an advantage particularly in an intense game.