MyPLAYER is the name given to a user's player in MyCAREER mode in NBA 2K13 onwards, taking its name from the mode's original name (My Player). MyPLAYERs are also utilised in MyPARK and 2K Pro-Am. They are also used in MyGM, giving the user a visual presence when meeting with the team owner and players.
Beginning with the introduction of the story-driven approach to MyCAREER in the PlayStation 4 and Xbox One version of NBA 2K14, the MyPLAYER has been given a character and backstory in each game. The MyPLAYER characters were greatly expanded and given nicknames in NBA 2K16 and NBA 2K17, namely Frequency Vibrations and Pres respectively.