NBA Live 10, replacing the NBA Academy as the boot-up Practice Mode in NBA Live. It was designed as the ultimate NBA player practice facility and inspired in part by Nike's commercial for the Nike Air Force 1's 25th anniversary campaign. It consists of a practice court located inside a spacious building somewhat resembling an airplane hangar, hence its name. Users are able to shoot around with the top players in the game (all of whom wear signature apparel) and can be tutored in the gameplay mechanics through pop-ups. The video screens seen in the NBA Academy also make a return and also display saved user highlights, ESPN content, and video on demand content from the EA servers (prior to the NBA Live 10 servers being shut down). During its support cycle, NBA Live 10 news and updates was also streamed via dynamic on-screen messaging while in The Hangar.