Ultimate Team is an online game mode that EA Sports has featured in recent games in the Madden, NHL and FIFA series. It allows gamers to construct their own teams to play with online, either earning new players, coaches, jerseys, logos and arenas through playing online games or by purchasing packs via downloadable content.
It is currently rumoured to be introduced to the NBA Live series beginning in NBA Live 14. On April 30th 2013, GoodGameBro.com discovered the LinkedIn profile of an EA Sports developer which mentioned NBA Live 14 by name and referred to the presence of Ultimate Team in the game. There has been no official confirmation of Ultimate Team's presence in NBA Live 14 as of October 2018.