We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with some thoughts on the matter of basketball games featuring commercials.
It’s fair to say that we have mixed feelings about advertising. While we do understand that it’s a necessary part of running a business and that commercials support things we like, we find them annoying. The appeal of recording TV – either through DVR now or VCR back in the day – and watching it later instead of live, is that we can skip the ads. We consider ads intrusive, yet memorable ones become part of pop culture. One only has to look at the Super Bowl commercials and their popularity. And of course, product placement also draws scorn, as does sponsored content.
Like it or not, advertising is everywhere, and it looks like it’s coming to video games, too. Well, that’s not entirely accurate. While various developers including EA have recently signed deals with an in-game advertising platform named playerWON that will allow them to place ads in their games and incentivise gamers to watch them by offering rewards, it’s not the first time we’ve seen this mobile gaming model in Triple-A titles. That’s not to say that I approve. Like most gamers I’m sure, I rolled my eyes and grumbled at the news. It did get me thinking about the history of commercials in basketball gaming though, and previous attempts to advertise on the virtual hardwood.