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Pink Diamonds Aren’t Forever: 2K’s Latest PR Blunder

Redeeming Locker Code for Pink Diamond LeBron James (NBA 2K19 MyTEAM)

It’s the holidays; I shouldn’t be writing a negative or critical article. As we wind down 2018, I wanted to focus on having fun with basketball video games, reflect on the year that was, and then get back to critique and heavier topics in the New Year. Sadly, we have a controversy on our hands. In case you missed the drama, a Locker Code for a Pink Diamond LeBron James got out into the wild on Christmas Day. Naturally, a lot of MyTEAM gamers were quick to snap it up, bolstering their collection with a card that most of us probably wouldn’t ever get our hands on otherwise. It was, if you’ll excuse my tongue-in-cheek usage of a clichéd phrase, a Christmas miracle.

And then, 2K went Ebenezer Scrooge on MyTEAM gamers. After the code had been in the wild for several hours, its reward changed to a LeBron James Free Agent card. The worst was yet to come however, as gamers discovered that the original card had been removed from their collection entirely. Some logged on to discover it was gone, while the more unlucky gamers had it stripped from their lineup as they were using it, resulting in wins counting as losses and other rewards going missing. It would seem that the Pink Diamond wasn’t meant to be released, but its removal has led to another PR blunder for 2K Sports, when they could’ve spread some Christmas cheer.

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