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Monday Tip-Off: The Rising Cost of MyCAREER

Monday Tip-Off: The Rising Cost of MyCAREER

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with a frank discussion of how the cost of upgrading your MyPLAYER has been steadily rising in MyCAREER.

Virtual Currency in NBA 2K is nothing new. Since NBA 2K13 on consoles and NBA 2K15 on PC, gamers have been able to purchase 2K’s in-game currency and spend it on MyPLAYER upgrades and MyTEAM packs. As far too many apologists readily chirp up to inform us, it isn’t actually necessary to buy VC. It’s merely a shortcut for gamers that are impatient, short on time, and flush with disposable income…or so they’d have you believe, anyway. While the justifications for microtransactions are flimsy at best, it is true that they’ve been a part of NBA 2K for almost a decade now.

That longevity doesn’t excuse their intrusiveness and impact on game design, though scores of shrugging shills will claim otherwise. To dismiss concerns about recurrent revenue mechanics by framing them as a tired criticism that needs to be put to bed is to ignore the increasingly pushy nature of them. In all fairness, it isn’t always because someone is shilling, although that does undoubtedly happen. It’s also the result of annual releases, as we forget the exact figures of payouts and price tags; the specifics of each game’s economy. With that in mind, it might shock some people to see just how much the cost of upgrades has been rising in MyCAREER since NBA 2K14.

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