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Monday Tip-Off: Influencers on the Virtual Hardwood

Monday Tip-Off: Influencers on the Virtual Hardwood

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with some thoughts on influencers in the basketball gaming community, and the influence they wield on the virtual hardwood.

If you take part in basketball gaming Twitter, you’ll recall that not too long ago, Flight publicly rebuffed overtures from Ronnie 2K to be brought into the fold as one of the “official” influencers for NBA 2K. I won’t go into the whole history of everything that happened between Flight and Ronnie, in part because it’s not really my brand, but also because there are others that can tell the story in more detail. The tl;dr version is that Ronnie publicly blackballed Flight from getting a logo, calling him a “bully” over some of his remarks. He’s since changed his tune, but for Flight it’s little, too late.

Look, while I can appreciate brands and digital marketers picking and choosing who they want to work with, and find it understandable if they’re hesitant to collaborate with someone when there’s been some friction, I really have to commend Flight in this situation. The exposure and other perks influencers gain from having agreements with 2K would be tough for most people to turn down; even if it does mean giving up some autonomy in your content. To rebuff Ronnie’s offer that came now that his audience makes him too appealing to blackball shows guts and integrity on Flight’s part. It’s an example that all influencers in the basketball gaming community should follow.

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NLSC Podcast #329: Cover Songs & Trivia Notes

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Episode #329 of the NLSC Podcast is out now! Derek (aka Dee4Three) and I are your hosts for this week’s show.

With the impending NBA 2K21 cover reveal over the course of three days, we speculate on possible players and editions, as well what other details may be announced. We also reflect on how it feels to move on to a new game after being hooked on its predecessor. Talking about vibe and atmosphere leads us to reminisce about some of our favourite soundtracks, and unusual song choices. Meanwhile, future rookies have been added to MyTEAM packs. It’s a first and a cool idea, but their ratings inspire another discussion of the state and general direction of both NBA Live and NBA 2K. Finally, Vince Carter’s retirement has marked the end of the last vestige of the NBA in the 90s. We celebrate his lengthy career, and share some trivia regarding longevity records in basketball gaming.

What’s your take on this week’s conversation? Sound off in the comments section below, or join in the discussion here in the Forum! Additionally, feel free to hit us up with any feedback on the episode, as well as suggestions for topics that you’d like to hear us discuss in future episodes. For more information on the NLSC Podcast including episode guides, check out this page in our Wiki.

Monday Tip-Off: The Right Direction for NBA Live

Monday Tip-Off: The Right Direction for NBA Live

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with my thoughts on the right direction for NBA Live.

Needless to say, the past decade has been tough for NBA Live. Through cancelled titles and skipped years, the series has seen only five releases during that span. There have been promising aspects and good ideas present in those five games, and it could be argued that at least a couple of titles have been solid, but EA Sports has failed to move the needle. NBA Live is still languishing far behind where it needs to be as a viable alternative to NBA 2K and the enormous gulf in sales speaks volumes. NBA 2K has its issues, but NBA Live hasn’t been able to capitalise on gamer frustration.

The good news is that the door hasn’t been slammed shut on NBA Live. Thanks to a combination of readily apparent potential and 2K squandering goodwill, there is still interest in seeing NBA Live return to its former glory. Unfortunately, the series’ steps towards reaching that goal haven’t been as large as many of us would’ve liked, and one of the main reasons for that is the direction of the series. More specifically, this includes both the particular choices that have been made, and the tendency to change direction too often. NBA Live needs to have the right focus moving forward, but that raises the question: what is the right direction for NBA Live to take?

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