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Wayback Wednesday: The EA Sports Bio in NBA Live 2004

My NBA Live featuring the EA Sports Bio in NBA Live 2004

This is Wayback Wednesday, your midweek blast from the past! In this feature, we dig into the archives, look back at the history of basketball gaming, and indulge in some nostalgia. Check in every Wednesday for retrospectives and other features on older versions of NBA Live, NBA 2K, and old school basketball video games in general. You’ll also find old NLSC editorials re-published with added commentary, and other flashback content. This week, I’m taking a look back at the EA Sports Bio in NBA Live 2004.

In these days of microtransactions for ratings boosts and cosmetic items alike, the notion of receiving rewards for simply playing a game seems rather quaint. Likewise, the idea of having to unlock additional content rather than it being openly promoted as a selling point, either by having it readily available out of the box or perhaps as a pre-order exclusive, seems delightfully retro. That’s how it used to be though, with most content either being unlocked by completing some objective, earning points for an in-game shop, or in some cases, punching in a code.

For their range of 2004 season games, EA Sports introduced a new initiative that was intended to reward gamers, as well as provide an incentive to buy more than one title. That initiative was the EA Sports Bio, a feature that was exclusive to consoles. Even though it was intended to drive sales and put the squeeze on the competition, it was an initiative that benefited gamers even if you only purchased one title, as I did with NBA Live 2004. It’s an interesting concept that inspired features in later games, so let’s take a look back…way back…

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