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Wayback Wednesday: NBA 2K13, Executive Produced by Jay-Z

Wayback Wednesday: NBA 2K13, Executive Produced by Jay-Z

This is Wayback Wednesday, your midweek blast from the past! In this feature, we dig into the archives, look back at the history of basketball gaming, and indulge in some nostalgia. Check in every Wednesday for retrospectives and other features on older versions of NBA Live, NBA 2K, and old school basketball video games in general. You’ll also find old NLSC editorials re-published with added commentary, and other flashback content. This week, I’m taking a look back at the role Jay-Z played as an executive producer on NBA 2K13.

Back in December, I wrote an article about Jay-Z’s forgotten cameo in NBA Live 07. I received some nice compliments from people who enjoyed learning about that for the first time, as well as some suggestions to look back at Jay-Z’s involvement as an executive producer on NBA 2K13. That topic was actually already on my list of ideas for Wayback Wednesday features, but since it’s been requested, I figure there’s no point delaying it any further. After all, it’s even better if I can cover these topics when there’s interest, and to that end, I’m open to suggestions!

For now though, let’s focus on Jay-Z and his role with NBA 2K13. Obviously, the rapper wasn’t actually spending hours coding at Visual Concepts’ studio in Novato, but as it turned out, he had a significant impact on the game. His title also briefly inspired a trend in our modding community. Let’s take a look back…way back…

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Wayback Wednesday: Jay-Z in NBA Live 07

Wayback Wednesday: Jay-Z in NBA Live 07

This is Wayback Wednesday, your midweek blast from the past! In this feature, we dig into the archives, look back at the history of basketball gaming, and indulge in some nostalgia. Check in every Wednesday for retrospectives and other features on older versions of NBA Live, NBA 2K, and old school basketball video games in general. You’ll also find old NLSC editorials re-published with added commentary, and other flashback content. This week, I’m taking a look back at the promotion that put Jay-Z in NBA Live 07.

I’m sure that Jay-Z needs no introduction for basically everyone reading this. As a rapper, producer, and record executive, he’s considered one of the best and most influential names in his genre. He’s also proven himself to be a highly successful businessman, and as of 2019, is a billionaire. On top of that, he’s married to Beyoncé, making him half of one of the most prominent power couples in the entertainment industry. Again, this is all widely known, as is Jay-Z’s love of basketball and his involvement with the sport, as he formerly owned a stake in the Brooklyn Nets.

What you may not know is that Jay-Z has an interesting history with basketball video games. His songs have been featured on various soundtracks, and of course he was an executive producer on NBA 2K13 – a topic I’m sure I’ll discuss in a future Wayback Wednesday feature – but he was also playable in NBA Live 07. JaoSming covered this noteworthy appearance several years ago, but it’s a piece of basketball gaming trivia that still tends to be overlooked. With that in mind, let’s take a look back…way back…

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