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Monday Tip-Off: Influencers on the Virtual Hardwood

Monday Tip-Off: Influencers on the Virtual Hardwood

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with some thoughts on influencers in the basketball gaming community, and the influence they wield on the virtual hardwood.

If you take part in basketball gaming Twitter, you’ll recall that not too long ago, Flight publicly rebuffed overtures from Ronnie 2K to be brought into the fold as one of the “official” influencers for NBA 2K. I won’t go into the whole history of everything that happened between Flight and Ronnie, in part because it’s not really my brand, but also because there are others that can tell the story in more detail. The tl;dr version is that Ronnie publicly blackballed Flight from getting a logo, calling him a “bully” over some of his remarks. He’s since changed his tune, but for Flight it’s little, too late.

Look, while I can appreciate brands and digital marketers picking and choosing who they want to work with, and find it understandable if they’re hesitant to collaborate with someone when there’s been some friction, I really have to commend Flight in this situation. The exposure and other perks influencers gain from having agreements with 2K would be tough for most people to turn down; even if it does mean giving up some autonomy in your content. To rebuff Ronnie’s offer that came now that his audience makes him too appealing to blackball shows guts and integrity on Flight’s part. It’s an example that all influencers in the basketball gaming community should follow.

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