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Monday Tip-Off: The Changing Face of NBA 2K

Monday Tip-Off: The Changing Face of NBA 2K

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with some thoughts on the changing face and identity of the NBA 2K series in recent years.

Back in early May, I noticed a Tweet from Brian Mazique, in which he responded to the suggestion that NBA Live should be free to play as a way to win people back as they try to return to prominence. He described NBA Live as being irrelevant, noting that when it comes to NBA 2K, Visual Concepts and Take-Two are looking at games like Fortnite and Call of Duty as the competition and sources of ideas for engagement. It may sound harsh, and there are a lot of people who want to see NBA Live succeed and would be willing to make the switch if it did, but it’s an apt statement.

In fact, it’s apt on two counts. Gaining relevance and market share is obviously one of the challenges facing NBA Live, and that’s something I’ve previously discussed here in Monday Tip-Off. However, Brian is also quite right that with NBA 2K becoming a fixture in pop culture, and in some ways transcending its genre, its peers are popular games like Fortnite and the Call of Duty series. That’s a great position for NBA 2K to be in, but it’s also a troubling one for enthusiastic hoop heads. To state the obvious, those games are not basketball titles, whereas NBA 2K is. Competing with and borrowing from those games has resulted in a changing face and identity for NBA 2K.

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