Tag Archives: Goodwill

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with a few thoughts on an often overlooked gambling mechanic in NBA 2K.

When rating and reviewing the last few NBA 2K games, a common sentiment is that the core gameplay delivers, the modes are deep and engaging, and there’s a lot of fun to be had, but the recurrent revenue and gambling mechanics are off-putting. In other words, there are a lot great things about NBA 2K on this generation, but there’s also a distinct lack of goodwill and an undeniably predatory business model. Notably, these complaints haven’t yet hurt 2K’s bottom line as sales and recurrent revenue are at an all-time high, though user scores and trust in the brand are considerably down.

There have been several articles, videos, and social media posts discussing the most problematic aspects of current gen NBA 2K. Progression in MyCAREER and a lack of matchmaking online has created a more forceful push towards spending money on VC in order to level up quicker. MyTEAM is arguably more controversial as its packs can be compared to loot boxes, which are widely considered gambling mechanics and thus inappropriate in games rated for minors. Both issues are concerning, but there’s an even more brazen gambling mechanic present in NBA 2K, and for some reason, it never seems to get any attention despite its overt nature.

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It’s the holidays; I shouldn’t be writing a negative or critical article. As we wind down 2018, I wanted to focus on having fun with basketball video games, reflect on the year that was, and then get back to critique and heavier topics in the New Year. Sadly, we have a controversy on our hands. In case you missed the drama, a Locker Code for a Pink Diamond LeBron James got out into the wild on Christmas Day. Naturally, a lot of MyTEAM gamers were quick to snap it up, bolstering their collection with a card that most of us probably wouldn’t ever get our hands on otherwise. It was, if you’ll excuse my tongue-in-cheek usage of a clichéd phrase, a Christmas miracle.

And then, 2K went Ebenezer Scrooge on MyTEAM gamers. After the code had been in the wild for several hours, its reward changed to a LeBron James Free Agent card. The worst was yet to come however, as gamers discovered that the original card had been removed from their collection entirely. Some logged on to discover it was gone, while the more unlucky gamers had it stripped from their lineup as they were using it, resulting in wins counting as losses and other rewards going missing. It would seem that the Pink Diamond wasn’t meant to be released, but its removal has led to another PR blunder for 2K Sports, when they could’ve spread some Christmas cheer.

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