We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with a few thoughts on an often overlooked gambling mechanic in NBA 2K.
When rating and reviewing the last few NBA 2K games, a common sentiment is that the core gameplay delivers, the modes are deep and engaging, and there’s a lot of fun to be had, but the recurrent revenue and gambling mechanics are off-putting. In other words, there are a lot great things about NBA 2K on this generation, but there’s also a distinct lack of goodwill and an undeniably predatory business model. Notably, these complaints haven’t yet hurt 2K’s bottom line as sales and recurrent revenue are at an all-time high, though user scores and trust in the brand are considerably down.
There have been several articles, videos, and social media posts discussing the most problematic aspects of current gen NBA 2K. Progression in MyCAREER and a lack of matchmaking online has created a more forceful push towards spending money on VC in order to level up quicker. MyTEAM is arguably more controversial as its packs can be compared to loot boxes, which are widely considered gambling mechanics and thus inappropriate in games rated for minors. Both issues are concerning, but there’s an even more brazen gambling mechanic present in NBA 2K, and for some reason, it never seems to get any attention despite its overt nature.