We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off by pondering the question: can NBA Live be relevant again?
As a long-time basketball gamer that grew up with NBA Live, it gives me no joy to dump on the franchise. I believe that there are content creators out there who delight at the series’ struggles and subsequently ripping into it, but I’m certainly not one of them. For all the great things that NBA 2K has done, the slips in quality here and there, and of course the increased focus on microtransactions, demonstrate why it’s important to have choice and competition in the basketball gaming space. Some say NBA Live should just pack it in, but frankly, we need it, and we need it to succeed.
Unfortunately, that’s much easier said than done. NBA Live has struggled to get to where it needs to be over the past decade. Again, it brings me no joy to say that, nor do I relish pointing out that not only has its quality suffered, but so has its relevance. Indeed, a friend of mine who isn’t really into basketball, but picked up NBA 2K20 on special after watching The Last Dance, mentioned he was surprised that EA Sports doesn’t have a new basketball game out. It’s not surprising that someone who isn’t into the scene doesn’t know the full story behind the fall of NBA Live, but nevertheless, it speaks volumes about its relevance today. The question is: can EA change that?