Tag Archives: Ronnie 2K

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Join me as I begin the week here at the NLSC with my opinions and commentary on basketball gaming topics, as well as tales of the fun I’ve been having on the virtual hardwood. This week, I’m tipping things off with some thoughts on the way that 2K responded with pettiness to the announcement of a new college basketball game from EA Sports.

Last week, EA Sports surprised a lot of gamers with the announcement of a new college basketball title, tentatively scheduled for release in 2028. There have been some questions as to why the announcement is being made so far out. It appears that the Collegiate Licensing Company entertained bids for a new basketball game in late June, with EA Sports’ bid being successful. A three year development window would be similar to the return of EA Sports College Football, which was announced in 2021 and released in 2024. Presumably, pre-production on this new hoops title has begun.

Needless to say, while not everyone is optimistic about a new college basketball game from EA Sports – understandably so – many gamers are excited. It’ll be a new release from an established company, in a genre that’s suffered from a lack of alternatives and competition. To that point, how did 2K respond to EA Sports rejoining the basketball gaming space with a college game? In short, a quote reply to a post on X opining that they should be the ones making the game wryly saying “the campus has been quiet for too long”, and a statement in which they referred to themselves as the “undisputed home of basketball gaming”. Basically, 2K is giving pettiness the old college try.

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We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Join me as I begin the week here at the NLSC with my opinions and commentary on basketball gaming topics, as well as tales of the fun I’ve been having on the virtual hardwood. This week, I’m tipping things off with some thoughts on why I find it distasteful when video game companies join in with memes and jokes, especially about themselves.

Like any joke or popular fad, online memes eventually run their course. To that end, the general lifecycle of a meme has been astutely lampooned by several people. Last year, Man Carrying Thing posted a sketch that summed up the rapid rise and fall of many an absurd meme that achieves inexplicable popularity. While “OK Boomer” lives on as a common retort, cartoonist Kasia Babis aptly used it as an example of a meme’s lifecycle. Another cartoonist, Alex Krokus, perfectly captured the general response to brands jumping on memes and online trends.

Alex’s comic in particular resonates with me, because we’ve seen more and more brands attempt to join in on viral trends as a marketing strategy. Naturally, this also includes video game developers and publishers. On paper, it makes sense for these companies to angle for some viral positive publicity by attempting to cultivate a fun and relatable image, though this can easily backfire. This is especially true whenever a company tries to lean into jokes and memes about itself. Although it can be a very effective strategy if they end up pulling it off, it can easily fail to achieve the playful vibe that they’re aiming for. All too often, it instead comes across as condescending.

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We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Join me as I begin the week here at the NLSC with my opinions and commentary on basketball gaming topics, as well as tales of the fun I’ve been having on the virtual hardwood. This week, I’m tipping things off with some frank thoughts on poor community managers, and community hires forgetting where they came from.

This is one of those articles that are difficult to write without sounding bitter, grinding an axe over sour grapes. And, to be fair, there is a touch of bitterness when it comes to this topic. However, while “you sound bitter” is a tired yet effective ad hominem, it doesn’t disprove a point; particularly when someone has a legitimate grievance. As someone who has tried to represent the community to the best of my ability whenever I’ve had the opportunity to do so, I have strong feelings about the way company reps handle themselves…especially if they were once “one of us”.

Things have unquestionably changed in the community since I took over the NLSC in August 2001. Companies are more selective about whom they work with, but not in a way that benefits gamers. Instead of connecting with people dedicated to constructive and honest feedback on behalf of gamers, they grant access to content creators who are willing to promote – or indeed, shill – and have a big enough audience to make it worthwhile. It makes sense from a business standpoint, but it’s eroded the goodwill that community programs once fostered. When it’s someone you used to know as a member of the community, it’s hard not to feel like you’ve been stabbed in the back.

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We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Join me as I begin the week here at the NLSC with my opinions and commentary on basketball gaming topics, as well as tales of the fun I’ve been having on the virtual hardwood. This week, I’m tipping things off with my observations of how, contrary to what Ronnie 2K once said, NBA 2K has become a Barbie dress-up game.

There’s an online maxim to the effect of “the internet doesn’t forget”. In short, it refers to how the comments and content that we post online is there in perpetuity, and may reflect poorly upon us when it’s rediscovered years later. Celebrities have lost face (and gigs) when old Tweets have resurfaced. Everyday people have had difficulty in their offline lives after they’ve gone viral for the wrong reasons. I’ve been contacted by a few former community members asking if we can scrub their posts from the Forum, as they don’t want youthful silliness to affect their future job prospects.

Controversy has a way of following people long after they’ve apologised and atoned, or indeed, allegations have been proven false. As they say, mud sticks. However, one might suggest that that’s fair if the person in question has remained unapologetic, and the problematic situation persists. It’s certainly fair to keep bringing up an issue that people try to sweep under the rug. That happens far too often within the basketball gaming community, where outrage over persistent problems is fleeting. It’s why every so often, I’ll bring up the time that Ronnie 2K made a snarky comment about NBA 2K not being a Barbie dress-up game; especially now that it’s kind of turned into one.

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Welcome to this week’s edition of The Friday Five! The Friday Five is a feature that I post every Friday in which I give my thoughts on a topic that’s related to NBA Live, NBA 2K, and other basketball video games, as well as the real NBA, and other areas of interest to our community. The feature is presented as either a list of five items, or in the form of a Top 5 countdown. This week’s Five is a list of five moments in basketball gaming that were rather creepy, for one reason or another.

Halloween is looming, so just for fun, I’m reflecting on some of the creepy moments we’ve seen in various basketball video games. Generally speaking, there aren’t a lot of moments in basketball gaming that are downright horrifying. Like most sports games, they’re intended to be family friendly, and the genre doesn’t invite jump scares, gore, or other things that are inclined to scare us. I mean, the Skeleton Crew is there in NBA Jam: On Fire Edition, but they’re cartoonish Halloween decorations at the end of the day. Unless you’re very young, they’re not especially creepy.

Besides, if you’re looking for creepy stuff connected with the virtual hardwood, you really have to consider things that weren’t intentional, or aren’t immediately noticeable during gameplay. One could also consider humour and imagery that just came across as weird or uncomfortable instead. To that end, there are a few examples that we can name here, and since I’ve been mulling ideas for Halloween-themed features for at least a couple of years now, I’m going to run with five that come to mind for me. So, in the spirit of the holiday – pun fully intended – here are five moments in basketball gaming that make for creepy stories, or at least left us feeling rather weirded out.

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Welcome to this week’s edition of The Friday Five! The Friday Five is a feature that I post every Friday in which I give my thoughts on a topic that’s related to NBA Live, NBA 2K, and other basketball video games, as well as the real NBA, and other areas of interest to our community. The feature is presented as either a list of five items, or in the form of a Top 5 countdown. This week’s Five lists some of the pettiest moments we’ve seen in basketball gaming.

Is it fair to say that some of the most talented and creative people are also among the pettiest? As someone who grew up reading Roald Dahl’s books, such as Charlie and the Chocolate Factory, Danny, Champion of the World, The Twits, and other classics, I’d have to say yes. Comparing the stories to Dahl’s autobiographical works, Boy and Going Solo, it’s obvious that he based many of his villains on people that he’d met and didn’t care for. In Danny, Champion of the World, he flat out named Danny’s abusive teacher after one of his own schoolmasters whom he loathed (I’d say quite rightfully).

With that in mind, it’s probably fair to say that spite is a driving influence in a lot of people’s creative process. The amount of recording artists who have released songs written about an ex – famous or otherwise – also stands as a good example here. As a creative medium in which there’s competition, video games likewise invite some petty potshots and snarky slams. With there once being a heated rivalry between NBA Live and NBA 2K, both EA Sports and Visual Concepts have been guilty of pettiness. On the other hand, pettiness has also resulted in some amusing Easter eggs and design choices. Without further ado, here are five of the pettiest moments in virtual hoops!

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