We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Join me as I begin the week here at the NLSC with my opinions and commentary on basketball gaming topics, as well as tales of the fun I’ve been having on the virtual hardwood. This week, I’m tipping things off with some thoughts on creating clickbait content in lieu of actual news.
I’m a content creator in the basketball gaming community. I think it’s fair to claim that; I write articles, co-host a podcast, produce videos, and even occasionally create mods. To that point, I’m all too aware of the desire to see your content clicked on, downloaded, shared, and hopefully enjoyed. I realise that we all need to aim for SEO, jump on trends and hashtags, and attempt to appease whatever convoluted algorithm is steering people towards content on any given platform. I’m not puzzled as to the reasons why content creators engage in clickbait, because it’s a highly effective tactic.
Of course, that doesn’t mean that it isn’t a cheap, lousy practice. Mind you, if the content is at least halfway decent, then having some clickbait-y elements is somewhat excusable. Indeed, if the content is enjoyable and there’s nothing really misleading about it, you could argue that it isn’t actually clickbait. Some things are pure clickbait however, and it does exist in the basketball gaming community. With an extremely short preview season nowadays, not to mention NBA Live’s absence, it’s inevitable – and logical – to fill in the silence with speculative content. That needn’t be a problem, but it depends on how it’s presented. A lack of news is not an excuse for clickbait.