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Monday Tip-Off: Influencers on the Virtual Hardwood

Monday Tip-Off: Influencers on the Virtual Hardwood

We’re at midcourt, and the ball is about to go up…it’s Monday Tip-Off! Start your week here at the NLSC with a feature that’s dedicated to opinions, commentary, and other fun stuff related to NBA Live, NBA 2K, and other basketball video games. This week, I’m tipping things off with some thoughts on influencers in the basketball gaming community, and the influence they wield on the virtual hardwood.

If you take part in basketball gaming Twitter, you’ll recall that not too long ago, Flight publicly rebuffed overtures from Ronnie 2K to be brought into the fold as one of the “official” influencers for NBA 2K. I won’t go into the whole history of everything that happened between Flight and Ronnie, in part because it’s not really my brand, but also because there are others that can tell the story in more detail. The tl;dr version is that Ronnie publicly blackballed Flight from getting a logo, calling him a “bully” over some of his remarks. He’s since changed his tune, but for Flight it’s little, too late.

Look, while I can appreciate brands and digital marketers picking and choosing who they want to work with, and find it understandable if they’re hesitant to collaborate with someone when there’s been some friction, I really have to commend Flight in this situation. The exposure and other perks influencers gain from having agreements with 2K would be tough for most people to turn down; even if it does mean giving up some autonomy in your content. To rebuff Ronnie’s offer that came now that his audience makes him too appealing to blackball shows guts and integrity on Flight’s part. It’s an example that all influencers in the basketball gaming community should follow.

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Wayback Wednesday: A Tribute to MessenjahMatt

Wayback Wednesday: A Tribute to MessenjahMatt

This is Wayback Wednesday, your midweek blast from the past! In this feature, we dig into the archives, look back at the history of basketball gaming, and indulge in some nostalgia. Check in every Wednesday for retrospectives and other features on older versions of NBA Live, NBA 2K, and old school basketball video games in general. You’ll also find old NLSC editorials re-published with added commentary, and other flashback content. This week, I’m paying tribute to one of the best video makers we’ve ever seen in the basketball gaming community: MessenjahMatt.

I enjoy dusting off old games for retrospective reviews and profiles of interesting features and quirks, but every so often, I think it’s only appropriate to look back at the history of the basketball gaming community. I’ve done that a few times already in my Wayback Wednesday features, mostly focusing on memorable mods as that’s what our corner of the community is best known for. However, that’s not the only kind of content that hoops gamers have seen fit to create over the years. With the steady rise of YouTube, countless virtual hoopsters have been producing video content.

Some great producers have emerged over the years, and it’s been inspiring to see. It’s the reason I’ve tried my hand at some video content myself, and if I could make the time, I’d love to do it more often. I’m sure we all have our favourite video producers, some of whom have been at it for several years now. One of the all-time best video makers has to be MessenjahMatt, who wowed gamers and no doubt inspired many who have gone on to create their own content. His work is legendary and deserves to be spotlighted, so let’s take a look back…way back…

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